3. Interview/Questionnaire
Conducting research is very important in the workplace. Most people in the work place will expect you to do your research, not only what others have said, published, but also what your current client, users, etc. are saying. Therefore, it is important that you conduct primary research.
Read Conducting Primary Research
Ethical Considerations in Primary Research
Common Pitfalls of Primary Research
Activity 3: Decide what type of research you will be conducting and submit your questions and/or plan.
Interviews: Interviews are one-on-one or small group question and answer sessions. Interviews will provide a lot of information from a small number of people and are useful when you want to get an expert or knowledgeable opinion on a subject. Read more about interviewing
Read about creating good questions
Surveys: Surveys are a form of questioning that is more rigid than interviews and that involve larger groups of people. Surveys will provide a limited amount of information from a large group of people and are useful when you want to learn what a larger population thinks. Read more about surveys
Observations: Observations involve taking organized notes about occurrences in the world. Observations provide you insight about specific people, events, or locales and are useful when you want to learn more about an event without the biased viewpoint of an interview. Read more about observations
Analysis: Analysis involves collecting data and organizing it in some fashion based on criteria you develop. They are useful when you want to find some trend or pattern. A type of analysis would be to record commercials on three major television networks and analyze gender roles. Read more about analysis
Everyone will collect and therefore have to analyze thier data. Read more about data analysis
