Write a formal proposal with a cover seeking approval for the brochure. You will address the letter and proposal to the client.

When writing the proposal, think of the audience as someone who wants to be sure that you choose a project from which you can learn a great deal and on which you can do a good job. While I am willing to consider a wide range of topics, you must convince me that you have chosen a worthwhile topic that you are capable of handling well. You should have already chosen a client during Part I. In reading your proposal and letter, I will be looking for answers to the following questions:

What problem or need will your brochure address? Have you clearly defined a conflict between a desired situation and the current situation?

Whose problem is it? Who will read the brochure? What is your position relative to your readers? Remember that you must define a complex audience. You may describe a real situation or devise a hypothetical one.

Why is this problem significant for these readers? What’s at stake? Do you have a handle on a solution to the problem? Have you analyzed what a good solution would require? Do you know about alternative plausible solutions?

How is the topic related to your major? Your career plans? What makes you qualified to carry out the project? I will give preference to projects that give you practice writing a kind of document that you may have to prepare on the job.

What will it take to gather the necessary information and complete your analyses? Can you complete your report in the time left in this term, using resources readily available to you?

Do you have a work plan for your project, a plan that shows specifically when certain activities must be completed this semester if you are to finish the project on time?

The format for your letter should be that of a formal business letter. Select your information and organize it in such a way that it is persuasive and accessible. Include:

• Introduction which tells me why you are writing and what the memo is about.
• Background on the problem, opportunity, or situation a section on the problem, including an explicit well-developed problem statement. Convince me your audience is facing a tough and important problem.
• Benefits and feasibility of the proposed project
• Description of the proposed work (results of the project).a section describing your plans for the brochure. Convince me that you know what kind of information you’ll need and where to find it. Include an analysis of your readers and what information they’ll need in order to buy your solution.
• Method, procedure, theory.
• Qualificationsdiscussion of your credentials. Convince me that you have the background and resources necessary to conduct your research.
• Schedule.Convince me that you know what activities your document will require and that you can get them done on time.
• Costs, resources required.
• Conclusions a conclusion which formally requests permission to proceed.